Top 3 Trends in Digital Marketing for 2024.
Digital marketing trends have changed a lot in recent years. We are now in 2024, everybody is on the internet today, from children to adults.
As of January, there are 5.35 billion internet users worldwide, so there are businesses that are competing with other businesses to be found on the internet. For this, they should be aware of what is buzzing in the digital market.
In this article, we will have a look at these top 3 digital marketing trends you must know to rank your site at the top of the search engine results page. Let’s start friends-
#1 AI vs Human for Content Creation
Ai has changed content creation drastically. Marketers all over the world are using AI for blogs, articles, images, and almost every area in which it can be used as it saves time and generates results quickly. An article in seconds but what about E-E-A-T?
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
Don’t worry humans you are not in danger. EEAT can only be included in your content by humans who have expertise in that field not by bots maybe in the future but not now as Google recommends human-written articles to its users as of the recent updates rolled out by Google.
If you want to rank on Google cut the noise, while everybody is using Chat GPT, Bard you focus on quality human content. I am not saying don’t use AI, use it but don’t depend on it recheck it until you feel ok.
#2 Podcasts VS Blogs
In these years lots of things have changed in the digital marketing field, In 2024 podcasts are a great way to reach a larger audience. Blogs are a great way to reach audiences but there are more than 1 billion blogs on the internet compared to a few million podcasts, The engagement rate in podcasts is high as compared to blogs.
There is an opportunity for your brand to get more audience reach with podcasts, By making one you can do that.
Some popular podcast platforms are:
- Spotify
- You Tube
- Amazon Music
Marketers start marketing.
#3 Marketing: Brand vs Products
companies are focusing on brand rather than their products. They are promoting their brand rather than promoting their product.
Technology has made it easier to copy the competition. But the one thing that can separate you is your brand. focus on your brand and you will see the results.
What makes Jordan shoes special isn’t the quality of the shoes.
There are a lot of other high-quality shoes available in the market much cheaper than Jordan but what makes them special is the Brand.
It’s the brand! — JORDAN — This is the power of brand
Conclusion
2024 is bringing lots of opportunities thanks to AI. These are some trends for this year. Focus on what is good for your business.
Thanks for reading.
